It involves connecting with the target audience on social media platforms like Facebook, Twitter, and Instagram. It doesn’t matter much which social network you choose to create a page on. Effective social media marketing relies on engaging content that attracts new followers and encourages them to return. Different social networks serve specific purposes: LinkedIn is for business, Twitter for updates, and Instagram for photos. The same content may not get the same reaction across platforms unless a follower engages with all your channels.
To give an example, a startup company/org starts their first Facebook page on Facebook. The example company needs to create content to attract followers to the new page. For example, companies can either opt for varied content to appeal to a diverse audience or focus on a specific target audience, which may lead to higher engagement.
And now what is Viral Marketing?
It’s the process of publishing the same content from the example company on either a social media page or a website. People follow pages they like and can reshare content on some networks. However, many choose to simply copy the link and share it instead of using a button.
An example site would be this site to begin! You see the floating bar with social media on the left (Desktop) or the social bar bellow (Mobile)? (If don’t see it, something aka extension is blocking it!)
That is viral marketing waiting to happen! When someone shares the homepage of this site on Facebook, people will engage with the link, contributing to viral marketing. To make the shared link of this site to make it viral, one person shares the link and then two other people share with more and more people share the site!
Overview:
Social media marketing involves creating content to engage a specific audience, while viral marketing focuses on content that gets widely shared across various groups.
That’s it for this blog post!