I thought I would share an essay I did. In the past, I did have some on the site but lost them.
Enjoy!
Dear Alex,
I’ve heard you’re unfamiliar with the concept of personal branding and are seeking someone to guide you through it. Personal branding involves discovering what makes you unique, building a reputation, and attracting customers from various areas. Different people may have varying opinions on personal branding, and that’s fine, as most answers will be valid. They themselves will probably have personal experiences that contributed to their answer. Alex, to get started on your own personal brand in a short way, you need to find three things that will help you get there. The first thing you can do is ask yourself “what do you know about yourself that can help people to get to know you best?”, meaning can you share something. The second option is to write a personal statement outlining your goals and the steps to achieve them over time. The final step is to announce your product or service availability on social media.
For me Alex, what I did to have my own personal media is by having a website that is searchable. It may not sound a lot to people but having a website allows me to tell visitors or searchers that I have something they may have. Bloggers such as myself share information that some people want which allows to me be personal since it’s my website! Focus on one topic at a time to attract people to your site, but feel free to include additional topics if you have time.
Having an active personal media is like having a speaker, which is a start for people who want followers. As your social media following grows, ask yourself: “What sets me apart from other bloggers?” An answer to this question is finding the niche of your target audience. As a food blogger, you could travel across the states, from California to New York, sharing your dining experiences with your audience.
Certain Mexican restaurants have tried something like a house burrito special ending with your review of it. Running a food blog or any personal blog can be challenging, but enjoying the process will reduce stress and make you happier while sharing your thoughts, which can attract new followers.
In my personal branding class, I learned the importance of having a clear and impactful message, particularly through typography. You may be wondering “what is Typography?”. It’s the designing technique of words, shapes, colors, and lines found in newspaper, TV and digital advertising. By having strong and readable typography, digital advertisers can make it easier for online shoppers to find their desired product. Without it, readers will have a harder time understanding what’s the message.
behind the design and no visitors will come.
If you want to become a blogger or start an online business, personal branding is a great way to begin. While other marketing methods can benefit a business, standing out from the competition is essential for gaining followers and building customer loyalty. Without it, people may discover your brand but see that you offer the same product as your competitors, making you less unique.
Thank you for considering my views on personal branding, Alex. It was a pleasure sharing my personal experience as a digital marketer. Don’t be afraid to own a website to make your brand vision into reality!